The sports sector is a significant and dynamic sector that encompasses a wide range of activities and has a considerable economic impact. The focus is not only on direct revenue from professional sport, but also on the indirect effects generated by sports tourism, equipment sales, sponsorship and advertising. In addition to traditional sporting events and leagues, companies active in the fields of sponsorship and advertising, the entire sports goods industry and the entire health and fitness sector are of particular economic importance.

The manufacture and sale of sportswear, equipment and other items is a particularly important sector of the economy. Germany is home to a number of world-leading sports equipment manufacturers which operate globally and drive innovation within the industry.

Digitalisation has also opened up new business opportunities in sport, including online sports platforms, e-sports and fitness and training apps. These technologies are expanding the reach of sport and creating innovative sources of revenue.

The sports sector therefore creates a wide range of jobs, from professional athletes and coaches to roles in management, marketing, sales and other support functions. We assist with the precise recruitment of senior executives through our experts, who have themselves worked in the field of sports management and are therefore ideally placed to understand the challenges and perspectives of the respective organisations.