If you want to offer your candidates particularly good services, you should know the needs and wishes of your target group precisely and adapt your offer accordingly. In order to be able to take this step, the HR experts at HR Consult Group AG conducted a candidate survey - in which more than 10,000 participants responded - to find out, among other things, which services candidates place particular value on.

The top answers are no surprise: at 93 percent, almost all candidates expect new career offers from recruitment consultants. Three quarters of respondents assume that their profile will be actively marketed by the recruitment agency and brought to the attention of potential employers. A similar number of participants, namely 72 percent, see a personal interview with a consultant as an integral part of the process. This is primarily about individual service and creating a basis of trust.

More than half expect a suitability diagnostic procedure / potential analysis 

In 4th and 5th place in the ranking are coaching and a potential analysis with a total of 52% and aptitude diagnostics with 46%. Both procedures are aimed at working out the strengths and weaknesses of the candidate and thus possibly identifying completely new professional focuses and career prospects. 

"Candidates' primary expectations of a recruitment consultancy are very clear. We are supposed to help them find a job and that is exactly what we do. However, it is interesting to note that the survey participants clearly place great value on a personal and individual exchange. As recruitment consultants, we very much welcome this, as direct and personal contact allows us to define wishes and goals more quickly, better and more clearly. Supplemented by the available analysis procedures, we can find the right job and the right employer for the respective applicant very efficiently and precisely," explains Mr. Lars Osmers, personnel consultant at SENATOR.