If you want to offer your candidates particularly good services, you need to have a precise understanding of the needs and wishes of your target group and tailor your offering accordingly. To enable you to take this step, the personnel experts at HR Consult Group AG conducted a candidate survey—in which more than 10,000 participants responded—to find out, among other things, which services candidates particularly value.

The top answers come as no surprise: at 93 percent, almost all candidates expect recruitment consultants to provide them with new job offers. Three-quarters of those surveyed assume that their profile will be actively marketed by the recruitment agency and presented to potential employers. A similar number of participants, namely 72 percent, see a personal meeting with a consultant as an integral part of the process. This is primarily about individual service and establishing a basis of trust.

More than half expect an aptitude test/potential analysis. 

Coaching and potential analysis follow in fourth and fifth place in the ranking with a total of 52 percent, and aptitude testing with 46 percent. Both methods aim to identify the candidate's strengths and weaknesses and thus potentially identify entirely new professional focuses and career prospects. 

"The primary expectations that candidates have of a recruitment consultancy are very clear. We are supposed to help them find a job, and that is precisely our job. However, it is interesting to note that the survey participants apparently attach great importance to personal and individual communication. As recruitment consultants, we very much welcome this, because direct and personal contact allows wishes and goals to be defined more quickly, better, and more clearly. Supplemented by the available analysis methods, we can thus find the right job and the right employer for each applicant very efficiently and accurately," explains Lars Osmers, recruitment consultant at SENATOR.