Trade fair and exhibition technology is a crucial sector within the event and marketing industry, specializing in the planning, design, and implementation of trade fair stands, exhibitions, conferences, and events. This industry plays an important role in the presentation of products, services, and ideas across a wide range of industries and contexts. 

Key areas of responsibility are:

Design and concept: 

Trade fair and exhibition technology begins with the creative design of trade fair stands and exhibition spaces. This includes the design of stands, the selection of color schemes, the arrangement of graphics and displays, and consideration of the exhibitor's brand identity.

Technical implementation: 

This area covers the technical equipment for trade fair stands and exhibitions. This includes the installation of lighting, audio, and video technology, interactive displays, and multimedia presentations.

Logistics and setup: 

The trade fair and exhibition technology industry is responsible for transporting and setting up trade fair stands and exhibition content. This requires precise planning and coordination to ensure that everything arrives at the venue on time and in perfect condition.

Sustainability and environmental compatibility:

A growing focus in this industry is the integration of sustainable methods to minimize material waste and utilize environmentally friendly technologies. This helps to meet ecological standards and improve the image of exhibitors.

Digital technology and interactivity: 

With technological advances, digital elements are playing an increasingly important role in trade fair and exhibition technology. From interactive touchscreens to virtual reality applications, they enable exhibitors to offer visitors an impressive and informative experience.

Marketing and advertising: 

The trade fair and exhibition technology industry also helps exhibitors market their presence at events. This includes developing marketing materials, designing invitations, and implementing social media campaigns to attract visitors.

Analysis and performance measurement: 

The industry also provides support in measuring the success of trade fair and exhibition activities. This includes collecting data on booth visitors, interactions, and lead generation in order to evaluate ROI.

The trade show and exhibition technology industry helps companies effectively showcase their products and services and build relationships with customers and business partners. With its constant evolution and adaptation to new technologies and sustainability requirements, this industry remains a key player in the world of marketing and event strategy.