Andreas-Christoph Hofmann
Andreas-Christoph Hofmann
Phone: +49 (0) 151 122 01 757
Email: a.hofmann@senator-partners.de
Industry expertise: Automotive & e-mobility
Functional expertise: Marketing & sales, trade & services, media
Special expertise: Brand/design
Know the challenge before it arises
Andreas-Christoph Hofmann is one of the top managers in the German automotive industry and has not only read about leadership—he has lived it for 35 years at leading car manufacturers. As a former top executive at premium and mainstream brands such as BMW, Mercedes-Benz, Audi, Honda, and Hyundai, he has a precise understanding of the demands placed on modern managers in the automotive sector. His business studies with a focus on marketing form a solid foundation for his in-depth understanding of the industry.
Building bridges between SMEs and automotive corporations
Through his many years of working with medium-sized suppliers, partners, and agencies, Mr. Hofmann has developed a deep understanding of the unique structures and challenges faced by medium-sized companies. He is familiar with the interfaces between medium-sized companies and automotive corporations from both perspectives and knows exactly what leadership skills are required to operate successfully in this demanding environment.
Proven in practice – at the highest level
During his 15-year career in top management at the BMW Group (2002–2017), he held precisely those key positions that are particularly in demand today: strategy (product strategy for brands), brand positioning (BMW i), product development (BMW, MINI, and Rolls-Royce portfolio), communications (global and regional market launch and lifecycle campaigns), and sales (sales promotion measures to push vehicles). He developed sustainable KPI systems for dealer development and managed complex international projects such as the MINI United Festival and the IAA – challenges that many companies face today.
As Vice President of Marketing, Product & PR at Hyundai Motor Europe (since 2017), he demonstrated his flair for forward-thinking strategies with the highly acclaimed "Your turn Elon" campaign and the spectacular launch of the IONIQ 5 e-mobility series, in which 3,000 limited-edition vehicles sold out in just two minutes. He knows the recipes for success in digital transformation firsthand.
Your advantage: An active automotive and agency network and proven recruitment expertise
What sets Andreas Hofmann apart is that he has personally been responsible for over 250 successful personnel placements in the automotive industry and has actively supported their further development. He has an active network of precisely those executives and specialists in the automotive industry who will drive your company forward. His Automotive News Europe Autostars Award 2021 is proof of his ability to transform companies through targeted personnel management—from price-oriented to technology-leading providers.
Immediate solutions thanks to in-depth understanding of the automotive industry, agencies, and small and medium-sized enterprises
His close collaboration with leading agencies in strategy, creation, and media, as well as with medium-sized companies, has given him unique insights into the automotive industry. He immediately recognizes which personalities and skill sets are needed to meet the specific challenges that arise in the tension between medium-sized companies and automotive corporations. Thanks to his international experience and strong social skills, he not only identifies the best professionals, but also those who are the best cultural fit for your medium-sized company and can successfully navigate the structures of the corporate world.
The partner who speaks the language of the automotive industry and communications agencies
Andreas Hofmann is not a theoretical consultant, but a seasoned automotive insider who knows the challenges companies face from his own experience, has already successfully solved them, and has the network to quickly fill the right management positions for you—not just to place candidates. He understands the dynamics between medium-sized companies and large corporations and finds the personalities who can operate successfully in this field of tension.
Andreas-Christoph Hofmann is a partner who will take your HR strategy in the automotive industry to a new level and is specifically geared toward the needs of companies in the automotive sector.
Mr. Andreas-Christoph Hofmann most recently supported the following positions and successfully filled them as part of exclusive consulting mandates:
- CPO (Chief Product Officer)
- CMO (Chief Marketing Officer)
- Head of Product Strategy
- Head of Competitive Analysis
- Head of Product Management (Series)
- Head of Lifecycle Management
- Head of Launch Management
- Head of PR and Public Relations
- Corporate and product press spokesperson
- Head of Brand Strategy
- Head of Communications Strategy
- Head of Marketing Planning
- Head of Brand and Marketing Communications
- Head of Digital (Web/App/Social Media)
- Head of Communications Campaigns
- Head of Customer Experience (CX)
- Head of Customer and Market Information
- Head of Brand Experience and Sponsorship
- Head of International Pricing
- Head of Budgeting and Cost Planning
- Head of Media Planning
- Head of Trade Marketing
- Various management and specialist positions in operational sales (e.g., regional managers, product experts, salespeople)
Many positions were filled multiple times in different industries.
Further reference projects available on request.
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