Andreas Berger

Phone: +49 (0)881 924 973 11
Email: a.berger@senator-partners.de
Sector expertise: Consumer Goods, Digital and Online Business, Retail and Services
Functional expertise: Marketing & Sales
Specialist expertise: Suitability Diagnostics& Management Assessment, Management Audit

Andreas Berger works as a partner primarily in the competence centers Consumer Goods, Retail and Services as well as Digital and Online Business.

On a functional level, his clients value him as a generalist who delivers convincing results across all functions and levels. As a long-standing marketing professional, he naturally feels particularly at home in the marketing and sales environment, but also values all other functional areas. In addition to classic headhunting, Andreas Berger is interested in aptitude diagnostics and has worked on management audits in the retail sector for Senator.

Andreas Berger studied business administration with a focus on retail and industry at the renowned Ludwig Maximilian University in Munich. After graduating with a degree in business administration, he started his career in the international sporting goods industry.

The switch to the clothing and branded goods industry was followed by intensive years in marketing and product management, which were characterized by successful product launches, high-turnover point of sales campaigns and award-winning advertising campaigns. Responsibility for the marketing of a fashion chain store brought with it not only sound retail know-how but also construction and shopfitting experience. With his own online store, he was able to actively experience the beginnings of e-commerce.

After the turn of the millennium, Andreas Berger decided to put his interest in people and his entrepreneurial spirit to good use as a management consultant. After a successful decade in two renowned executive search consultancies, he found the ideal basis for his consultancy work at SENATOR in 2015.

Today, Andreas Berger primarily advises medium-sized clients from the branded goods and lifestyle-oriented manufacturing and retail environment as well as industry-related service providers through to construction planning. He also advises companies across industries that are adapting their business models and corporate culture to the requirements of the digital and networked world.

With many years of experience, expertise, empathy and perseverance, he accompanies clients and candidates on the often challenging path of reconciling their requirements, needs and wishes. As a result, trusting relationships have developed over the years, which have sometimes turned candidates into clients and former clients into candidates.

Andreas Berger is a member of the BDU, the Federal Association of German Management Consultants.

Mr. Andreas Berger has recently accompanied and successfully filled the following positions within the scope of exclusive consulting mandates:

Marketing and Sales Management
Head of International Sales
Country Manager Sales
Key Account Manager
Logistics management

Store management / branch management
Purchasing management
Sourcing Manager
Head of Merchandise Planning
Head of Human Resources and Organization
Head of Finance and Controlling
CFO
Head of Software Development
Head of Technical Product Data Management

Senior Online Marketing Manager
Business Developer Marketplace
Head of Social Content
Head of the Institute for Environmental Protection and Building Physics

Many positions were filled several times in different sectors.

Further reference projects are available on request.

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Bernd Erhardt

Phone: +49 (0) 9548 9838660
Mobile: +49 (0) 173 7245243
E-mail: b.erhardt@senator-partners.de
Industry expertise: Trade & services, IT & software, automation
Functional expertise: Sales, management
Specialist expertise: Packaging

"You have to move with the times, otherwise you have to move with the times."
This guiding principle characterizes Bernd Erhardt's work - and at the same time describes his ability to recognize changes early on, shape them in a targeted manner and implement them consistently.

As a personnel consultant at SENATOR Partners, Bernd Erhardt has over 30 years of sales, marketing and management experience - a sound basis for successfully filling positions that are considered particularly demanding or challenging.

His industry expertise includes retail and the service sector, IT and software, automation, mechanical and plant engineering and medical technology. He has particularly deep roots in the packaging industry, which he has supported intensively over many years. He also has extensive expertise in the field of personnel development.

His broad spectrum of industry knowledge is the result of his many years as a sales manager in the retail sector. In this role, he supported well-known companies and franchise systems in the structured development, operational business and effective implementation of sales measures. This also resulted in a deep understanding of change management - a topic that has been a recurring theme throughout his professional career.

Bernd Erhardt later took over the management of a marketing group with a focus on data-driven marketing, online business, IT and CRM systems. Here, too, his work focused on sales effectiveness, digital processes and sustainable structures.

His many years of experience as a sales and management trainer and coach have given him a special expertise that is rare in HR consulting. Over the years, he has accompanied several thousand participants in practical training programs - always with close reference to the day-to-day business of customers and employees. These were not one-off measures, but long-term personnel development programs in which he often accompanied candidates from the application process through onboarding to their active role in the company. A key component of this was the use of aptitude diagnostic procedures, diagnostic workshops and assessment centers. This allowed him to directly observe and evaluate the "before and after" effect - a valuable experience that he now brings to his work as a consultant.

The broad understanding of the industry that characterizes him today also stems from his more than ten years as a trainer and management consultant - particularly in medium-sized and family-run companies. Over 100 long-term mandates and training programmes have given him a deep insight into the cultural characteristics, management philosophy and entrepreneurial DNA of a wide variety of organizations.

Bernd Erhardt combines sound experience with clear analysis, professional competence and human empathy.

Mr. Bernd Erhardt has recently accompanied and successfully filled the following positions within the scope of exclusive consulting mandates:

Sales Manager
Head of Marketing
Head of Internal Services

Branch Manager
Vice President Sales
Sales Manager
Work manager
Head of IT
Key Account Manager

Many positions were filled several times in different sectors.

Further reference projects are available on request.

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Andreas-Christoph Hofmann

Telefon: +49 (0) 151 122 01 757
E-Mail: a.hofmann@senator-partners.de
Branchenkompetenzen: Automotive & E-Mobilität
Funktionskompetenz: Marketing & Vertrieb, Handel & Dienstleistungen, Medien
Spezialkompetenz: Marke/Design

Die Herausforderung kennen, bevor sie entsteht

Andreas-Christoph Hofmann zählt zu den Top-Managern der deutschen Automobilindustrie und hat nicht nur über Führung gelesen – er hat sie 35 Jahre lang bei führenden Automobilherstellern gelebt. Als ehemalige Spitzenführungskraft bei Premium- und Mainstream-Marken wie BMW, Mercedes-Benz, Audi, Honda und Hyundai kennt er präzise die Anforderungen, die an moderne Führungskräfte im Automotive-Sektor gestellt werden. Sein Betriebswirtschaftsstudium mit Schwerpunkt Marketing bildet das solide Fundament für sein tiefgreifendes Branchenverständnis.

Brückenbauer zwischen Mittelstand und Automotive-Konzernwelt

Durch seine langjährige Zusammenarbeit mit mittelständischen Zulieferern, Partnern und Agenturen hat Herr Hofmann ein tiefes Verständnis für die besonderen Strukturen und Herausforderungen des Mittelstands entwickelt. Er kennt die Schnittstellen zwischen mittelständischen Unternehmen und Automotive-Konzernen aus beiden Perspektiven und weiß genau, welche Führungskompetenzen erforderlich sind, um in diesem anspruchsvollen Umfeld erfolgreich zu agieren.

Bewiesen in der Praxis – auf höchster Ebene

In seiner 15-jährigen Karriere im Top-Management der BMW Group (2002-2017) verantwortete er genau die Schlüsselpositionen, die heute besonders gefragt sind: Strategie (Produktstrategie Marken), Markenpositionierung (BMW i), Produktentwicklung (Portfolio BMW, MINI, Rolls-Royce), Kommunikation (weltweite und regionale Markteinführungs- und Lifecycle-Kampagnen) und Vertrieb (Verkaufsförderungs-Maßnahmen zum Push von Fahrzeugen). Er entwickelte nachhaltige KPI-Systeme für die Händlerentwicklung und steuerte komplexe internationale Projekte wie das MINI United Festival oder die IAA – Herausforderungen, vor denen heute viele Unternehmen stehen.

Als Vice President Marketing, Produkt & PR bei Hyundai Motor Europe (ab 2017) bewies er sein Gespür für zukunftsweisende Strategien mit der vielbeachteten „Your turn Elon“-Kampagne und der spektakulären Markteinführung der IONIQ 5 E-Mobilität-Baureihe, bei der 3.000 limitierte Fahrzeuge in nur 2 Minuten ausverkauft waren. Er kennt die Erfolgsrezepte für die digitale Transformation aus erster Hand.

Ihr Vorteil: Ein aktives Automotive-und Agenturnetzwerk und bewährte Besetzungskompetenz

Was Andreas Hofmann besonders auszeichnet: Er hat persönlich über 250 erfolgreiche Personalbesetzungen in der Automobilindustrie verantwortet und deren Weiterentwicklung aktiv begleitet. Er verfügt über ein aktives Netzwerk zu genau den Führungskräften und Spezialisten der Automotive-Branche, die Ihr Unternehmen voranbringen. Seine Auszeichnung mit dem Automotive News Europe Autostars Award 2021 belegt seine Fähigkeit, Unternehmen durch gezieltes Personalmanagement zu transformieren – von einem preisorientierten zu einem technologieführenden Anbieter.

Sofortige Lösungen durch tiefes Automotive-, Agentur- und Mittelstandsverständnis

Seine enge Zusammenarbeit mit führenden Agenturen in Strategie, Kreation und Media sowie mit mittelständischen Unternehmen hat ihm einzigartige Einblicke in die Automotive-Branche verschafft. Er erkennt sofort, welche Persönlichkeiten und Fähigkeitsprofile für die spezifischen Herausforderungen im Spannungsfeld zwischen Mittelstand und Automobilkonzernen benötigt werden. Dank seiner internationalen Erfahrung und hohen Sozialkompetenz identifiziert er nicht nur die fachlich Besten, sondern auch diejenigen, die kulturell optimal zu Ihrem mittelständischen Unternehmen passen und erfolgreich mit den Strukturen der Konzernwelt umgehen können.

Der Partner, der die Sprache der Automotive-Industrie und von Kommunikations-Agenturen spricht

Andreas Hofmann ist kein theoretischer Berater, sondern ein praxiserprobter Automotive-Insider, der die Herausforderungen der Unternehmen aus eigener Erfahrung kennt, bereits erfolgreich gelöst hat und über das Netzwerk verfügt, um für Sie schnell die passenden Führungskräfte zu besetzen – nicht nur zu vermitteln. Er versteht die Dynamik zwischen Mittelstand und Konzernen und findet die Persönlichkeiten, die in diesem Spannungsfeld erfolgreich agieren können.

Andreas-Christoph Hofmann ist ein Partner, der Ihre Personalstrategie in der Automobilbranche auf ein neues Level hebt und speziell auf die Bedürfnisse von Unternehmen im Automotive-Umfeld ausgerichtet ist.

Folgende Positionen hat Herr Andreas-Christoph Hofmann zuletzt begleitet und im Rahmen von exklusiven Beratungsmandaten erfolgreich besetzt:

CPO (Chief Product Officer)
CMO (Chief Marketing Officer)
Leitung Produktstrategie
Leitung Wettbewerbsanalyse
Leitung Produktmanagement (Baureihe)

Leitung Lifecyclemanagement
Leitung Launchmanagement
Leitung PR- und Öffentlichkeitsarbeit
Corporate und Produkt-Pressesprecher
Leitung Marken-/Brandstrategie
Leitung Kommunikationsstrategie
Leitung Marketingplanung
Leitung Marken- und Marketingkommunikation
Leitung Digital (Web/App/Social Media)

Leitung Kommunikationskampagnen
Leitung Customer Experience (CX)
Leitung Kunden- und Marktinformation
Leitung Markenerlebnis und Sponsoring
Leitung internationales Pricing
Leitung Budgetierung und Kostenplanung
Leitung Mediaplanung
Leitung Handelsmarketing
Diverse Führungs- und Fachpositionen im operativen Vertrieb (z.B. Regional Manager, Produktexperten, Verkäufer)

Many positions were filled several times in different sectors.

Further reference projects are available on request.

From appointment request to conversation

WOULD YOU LIKE TO BE CONTACTED?



Enter your preferred date for a callback.

Would you like to have a detailed telephone conversation with an analysis of your current situation?

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Duygu Uzuner

Phone: +49 (0) 228 44 680 680
Mobile: +49 (0) 152 2849 5008
E-mail: d.uzuner@senator-partners.de
Industry expertise: Games, retail and services, media
Functional expertise: Human resources

Ms. Uzuner deepened her enthusiasm for new, fast-growing and innovative developments in the media sector by studying media management. The fascination of consciously controlling the flow of information and the power of targeted communication has not only had an impact over several generations, but is still growing into a consumer-driven market with many multi-faceted potentials.

Duygu Uzuner's affinity for gaming deliberately led him into the "game niche", which has now become a market in its own right. The steady growth of the industry is reflected in the development of arcade studios into metaverse technologies. This growth can only be driven forward if the high demand for qualified employees can be met.

Ms. Uzuner gladly accepts the challenge of working effectively and successfully in a goal-oriented manner. Based on several years of experience as a career coach and over ten years of management experience in the retail and services sector, with a focus on HR management, this is a logical step. In addition to the retail sector, her goal is to strengthen the gaming industry in particular and to successfully support companies in recruiting employees.

Ms. Uzuner is also looking forward to adapting the games industry to the cultural and creative markets, as this will open up innovative, forward-looking and many exciting new potentials.