Andreas Berger

Phone: +49 (0)881 924 973 11
Email:a.berger@senator-partners.de
Industry expertise:Consumer goods,digital and online business,retail and services
Functional expertise:Marketing & sales
Special expertise:Aptitude diagnostics & management assessment, management audit

As a partner, Andreas Berger works primarily in the Consumer Goods, Retail and Services, and Digital and Online Business competence centers.

On a functional level, his clients value him as a generalist who delivers impressive results across all functions and levels. As a long-standing marketing professional, he naturally feels particularly at home in the field of marketing and sales, but also values all other functional areas. In addition to traditional headhunting, Andreas Berger is interested in aptitude diagnostics and has contributed to management audits in the retail sector for Senator.

Andreas Berger studied business administration with a focus on trade and industry at the renowned Ludwig Maximilian University in Munich. After successfully completing his degree in business administration, he began his professional career in the international sporting goods industry.

His move into the clothing and branded goods industry was followed by intense years in marketing and product management, marked by successful product launches, high-revenue point-of-sale promotions, and award-winning advertising campaigns. Responsibility for marketing a fashion chain store brought with it not only in-depth retail expertise but also experience in construction and shopfitting. With his own online shop, he was able to actively witness the beginnings of e-commerce.

After the turn of the millennium, Andreas Berger decided to put his interest in people and his entrepreneurial spirit to good use as a management consultant. Following a successful decade at two renowned executive search consultancies, he found the ideal base for his consulting work at SENATOR in 2015.

Today, Andreas Berger primarily advises medium-sized clients from the branded goods and lifestyle-oriented manufacturing and retail sectors, as well as industry-related service providers, including construction planning. In addition, he supports companies across all industries that are adapting their business models and corporate culture to the requirements of the digital and networked world.

With many years of experience, expertise, empathy, and perseverance, he guides clients and candidates along the often challenging path of reconciling their requirements, needs, and wishes. As a result, trusting relationships have developed over the years, sometimes turning candidates into clients and former clients into candidates.

Andreas Berger is a member of the BDU, the Federal Association of German Management Consultants.

Mr. Andreas Berger most recently supported the following positions and successfully filled them as part of exclusive consulting mandates:

Management Marketing and Sales
Head of International Sales
Country Manager Sales
Key Account Manager
Head of Logistics

Market management / Branch management
purchasing management
Sourcing Manager
Head of Merchandise Planning
Head of Human Resources and Organization
Head of Finance and Controlling
chief financial officer
Head of Software Development
Head of Technical Product Data Management

Senior Online Marketing Manager
Business Developer Marketplace
Head of Social Content
Head of the Institute for Environmental Protection and Building Physics

Many positions were filled multiple times in different industries.

Further reference projects available on request.

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Bernd Erhardt

Phone: +49 (0) 9548 9838660
Mobile: +49 (0) 173 7245243
Email: b.erhardt@senator-partners.de
Industry expertise: Trade & services, IT & software, automation
Functional expertise: Sales, executives
Special expertise: Packaging

"You have to move with the times, otherwise you'll be left behind."
This guiding principle shapes Bernd Erhardt's work—and at the same time describes his ability to recognize changes early on, shape them in a targeted manner, and implement them consistently.

As a personnel consultant at SENATOR Partners , Bernd Erhardt SENATOR Partners over 30 years of sales, marketing, and management experience to the table—a solid foundation for successfully filling positions that are considered particularly demanding or challenging.

His industry expertise covers retail and services, IT and software, automation, mechanical and plant engineering, and medical technology. He has particularly deep roots in the packaging industry, which he has worked with closely for many years. He also has extensive expertise in the field of human resources development.

His broad spectrum of industry knowledge stems from his many years of experience as a sales manager in the retail sector. In this role, he supported well-known companies and franchise systems in structured development, operational business, and the effective implementation of sales measures. This also gave him a deep understanding of change management—a topic that has been a recurring theme throughout his professional career.

Bernd Erhardt later took over the management of a marketing group, focusing on data-driven marketing, online business, IT, and CRM systems. Here, too, the focus of his work was on sales effectiveness, digital processes, and sustainable structures.

He brings with him a special skill set that is rare in HR consulting, gained from his many years of experience as a sales and management trainer and coach. Over the years, he has accompanied several thousand participants in practical training programs—always with a close connection to the day-to-day business of clients and employees. These were not one-off measures, but long-term personnel development programs in which he often accompanied candidates from the application process through onboarding to their active role in the company. A key component of this was the use of aptitude testing, diagnostic workshops, and assessment centers. This allowed him to directly observe and evaluate the "before and after" effect—a valuable experience that he now brings to his work as a consultant.

The broad understanding of the industry that distinguishes him today also stems from his more than ten years of experience as a trainer and management consultant—particularly in small and medium-sized businesses and family-run companies. Over 100 long-term mandates and training programs have given him deep insight into the cultural characteristics, management philosophy, and entrepreneurial DNA of a wide variety of organizations.

Bernd Erhardt combines in-depth experience with clear analysis, professional expertise, and human empathy.

Mr. Bernd Erhardt most recently supported the following positions and successfully filled them as part of exclusive consulting mandates:

Head of Sales
Head of Marketing
Head of Internal Sales

branch manager
Vice President of Sales
Sales Manager
work supervisor
Head of IT
Key Account Manager

Many positions were filled multiple times in different industries.

Further reference projects available on request.

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Andreas-Christoph Hofmann

Phone: +49 (0) 151 122 01 757
Email: a.hofmann@senator-partners.de
Industry expertise: Automotive & e-mobility
Functional expertise: Marketing & sales, trade & services, media
Special expertise: Brand/design

Know the challenge before it arises

Andreas-Christoph Hofmann is one of the top managers in the German automotive industry and has not only read about leadership—he has lived it for 35 years at leading car manufacturers. As a former top executive at premium and mainstream brands such as BMW, Mercedes-Benz, Audi, Honda, and Hyundai, he has a precise understanding of the demands placed on modern managers in the automotive sector. His business studies with a focus on marketing form a solid foundation for his in-depth understanding of the industry.

Building bridges between SMEs and automotive corporations

Through his many years of working with medium-sized suppliers, partners, and agencies, Mr. Hofmann has developed a deep understanding of the unique structures and challenges faced by medium-sized companies. He is familiar with the interfaces between medium-sized companies and automotive corporations from both perspectives and knows exactly what leadership skills are required to operate successfully in this demanding environment.

Proven in practice – at the highest level

During his 15-year career in top management at the BMW Group (2002–2017), he held precisely those key positions that are particularly in demand today: strategy (product strategy for brands), brand positioning (BMW i), product development (BMW, MINI, and Rolls-Royce portfolio), communications (global and regional market launch and lifecycle campaigns), and sales (sales promotion measures to push vehicles). He developed sustainable KPI systems for dealer development and managed complex international projects such as the MINI United Festival and the IAA – challenges that many companies face today.

As Vice President of Marketing, Product & PR at Hyundai Motor Europe (since 2017), he demonstrated his flair for forward-thinking strategies with the highly acclaimed "Your turn Elon" campaign and the spectacular launch of the IONIQ 5 e-mobility series, in which 3,000 limited-edition vehicles sold out in just two minutes. He knows the recipes for success in digital transformation firsthand.

Your advantage: An active automotive and agency network and proven recruitment expertise

What sets Andreas Hofmann apart is that he has personally been responsible for over 250 successful personnel placements in the automotive industry and has actively supported their further development. He has an active network of precisely those executives and specialists in the automotive industry who will drive your company forward. His Automotive News Europe Autostars Award 2021 is proof of his ability to transform companies through targeted personnel management—from price-oriented to technology-leading providers.

Immediate solutions thanks to in-depth understanding of the automotive industry, agencies, and small and medium-sized enterprises

His close collaboration with leading agencies in strategy, creation, and media, as well as with medium-sized companies, has given him unique insights into the automotive industry. He immediately recognizes which personalities and skill sets are needed to meet the specific challenges that arise in the tension between medium-sized companies and automotive corporations. Thanks to his international experience and strong social skills, he not only identifies the best professionals, but also those who are the best cultural fit for your medium-sized company and can successfully navigate the structures of the corporate world.

The partner who speaks the language of the automotive industry and communications agencies

Andreas Hofmann is not a theoretical consultant, but a seasoned automotive insider who knows the challenges companies face from his own experience, has already successfully solved them, and has the network to quickly fill the right management positions for you—not just to place candidates. He understands the dynamics between medium-sized companies and large corporations and finds the personalities who can operate successfully in this field of tension.

Andreas-Christoph Hofmann is a partner who will take your HR strategy in the automotive industry to a new level and is specifically geared toward the needs of companies in the automotive sector.

Mr. Andreas-Christoph Hofmann most recently supported the following positions and successfully filled them as part of exclusive consulting mandates:

CPO (Chief Product Officer)
CMO (Chief Marketing Officer)
Head of Product Strategy
Head of Competitive Analysis
Head of Product Management (Series)

Head of Lifecycle Management
Head of Launch Management
Head of PR and Public Relations
Corporate and product press spokesperson
Head of Brand Strategy
Head of Communications Strategy
Head of Marketing Planning
Head of Brand and Marketing Communications
Head of Digital (Web/App/Social Media)

Head of Communications Campaigns
Head of Customer Experience (CX)
Head of Customer and Market Information
Head of Brand Experience and Sponsorship
Head of International Pricing
Head of Budgeting and Cost Planning
Head of Media Planning
Head of Trade Marketing
Various management and specialist positions in operational sales (e.g., regional managers, product experts, salespeople)

Many positions were filled multiple times in different industries.

Further reference projects available on request.

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Duygu Uzuner

Phone: +49 (0) 228 44 680 680
Mobile: +49 (0) 152 2849 5008
Email: d.uzuner@senator-partners.de
Industry expertise: Games, retail and services, media
Functional expertise:Human resources

Ms. Uzuner deepened her enthusiasm for new, rapidly growing, and innovative developments in the media sector by studying media economics. The fascination of consciously controlling information flows and the power of targeted communication not only spans several generations, but continues to grow today into a consumer-driven market with many multifaceted potentials.

Duygu Uzuner's affinity for gaming has deliberately led her into the "niche game" market, which has now become a market in its own right. The steady growth of the industry has been reflected in the development from arcade studios to metaverse technologies. This growth can only be sustained if the high demand for qualified employees can be met.

Ms. Uzuner is happy to take on the challenge of working effectively and successfully in a goal-oriented manner. Based on her many years of experience as a career coach and more than ten years of management experience in the trade and services sector, with a focus on HR management, this is a logical step. Her goal is to strengthen not only the trade sector but also the gaming industry in particular, and to successfully support companies in recruiting employees.

Ms. Uzuner is also looking forward to the adaptation of the gaming industry to the cultural and creative markets, as this will open up innovative, forward-looking, and many exciting new opportunities.