Andreas Berger
Andreas Berger
Telephone: +49 (0)881 924 973 11
Email: a.berger@senator-partners.de
Industry expertise: Consumer Goods, Digital and Online Business, Trade and services
Functional competence: Marketing & Sales
Area of expertise: Aptitude Testing & Management Assessment, Management Audit
As a partner, Andreas Berger works primarily within the Consumer Goods, Retail and Services, and Digital and Online Business centres of expertise.
On a functional level, his clients value him as a generalist who delivers impressive results across all functions and levels. As a marketing professional with many years’ experience, he naturally feels particularly at home in the fields of marketing and sales, but also values all other functional areas. In addition to traditional executive search, Andreas Berger has an interest in aptitude assessment and has contributed to management audits in the retail sector on behalf of Senator.
Andreas Berger studied business administration, specialising in commerce and industry, at the renowned Ludwig Maximilian University in Munich. After successfully completing his degree in business administration, he began his career in the international sporting goods industry.
His move into the clothing and branded goods industry was followed by several busy years in marketing and product management, characterised by successful product launches, high-turnover point-of-sale promotions and award-winning advertising campaigns. Being responsible for the marketing of a fashion retail chain brought with it not only in-depth retail expertise but also experience in construction and shopfitting. Through his own online shop, he was able to play an active part in the early days of e-commerce.
After the turn of the millennium, Andreas Berger decided to put his interest in people and his entrepreneurial spirit to good use as a management consultant. Following a successful decade at two renowned executive search firms, he found the ideal platform for his consultancy work at SENATOR in 2015.
Today, Andreas Berger primarily advises medium-sized clients from the branded goods and lifestyle-oriented manufacturing and retail sectors, as well as related service providers, right through to construction planning. In addition, he advises companies across various sectors that are adapting their business models and corporate culture to the demands of the digital and interconnected world.
Drawing on his many years of experience, expertise, empathy and perseverance, he supports clients and candidates on the often challenging journey of reconciling their requirements, needs and aspirations. As a result, trusting relationships have developed over the years, through which candidates have sometimes become clients and former clients have become candidates.
Andreas Berger is a member of the BDU, the Federal Association of German Management Consultancies (e.V.).
Mr Andreas Berger has most recently advised on and successfully filled the following positions as part of exclusive consultancy assignments:
- Head of Marketing and Sales
- Head of International Sales
- Country Sales Manager
- Key Account Manager
- Head of Logistics
- Market Management / Branch Management
- Head of Purchasing
- Sourcing Manager
- Head of Merchandise Planning
- Head of Human Resources and Organisation
- Head of Finance and Controlling
- CFO
- Head of Software Development
- Head of Technical Product Data Management
- Senior Online Marketing Manager
- Business Developer Marketplace
- Head of Social Content
- Head of the Institute for Environmental Protection and Building Physics
Many positions were filled several times across different sectors.
Further reference projects are available on request.
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