Andreas Berger

Andreas Berger

Telephone: +49 (0)881 924 973 11
Email: a.berger@senator-partners.de
Industry expertise: Consumer Goods, Digital and Online Business, Trade and services
Functional competence: Marketing & Sales
Area of expertise: Aptitude Testing & Management Assessment, Management Audit

 

As a partner, Andreas Berger works primarily within the Consumer Goods, Retail and Services, and Digital and Online Business centres of expertise.

On a functional level, his clients value him as a generalist who delivers impressive results across all functions and levels. As a marketing professional with many years’ experience, he naturally feels particularly at home in the fields of marketing and sales, but also values all other functional areas. In addition to traditional executive search, Andreas Berger has an interest in aptitude assessment and has contributed to management audits in the retail sector on behalf of Senator.

Andreas Berger studied business administration, specialising in commerce and industry, at the renowned Ludwig Maximilian University in Munich. After successfully completing his degree in business administration, he began his career in the international sporting goods industry.

His move into the clothing and branded goods industry was followed by several busy years in marketing and product management, characterised by successful product launches, high-turnover point-of-sale promotions and award-winning advertising campaigns. Being responsible for the marketing of a fashion retail chain brought with it not only in-depth retail expertise but also experience in construction and shopfitting. Through his own online shop, he was able to play an active part in the early days of e-commerce.

After the turn of the millennium, Andreas Berger decided to put his interest in people and his entrepreneurial spirit to good use as a management consultant. Following a successful decade at two renowned executive search firms, he found the ideal platform for his consultancy work at SENATOR in 2015.

Today, Andreas Berger primarily advises medium-sized clients from the branded goods and lifestyle-oriented manufacturing and retail sectors, as well as related service providers, right through to construction planning. In addition, he advises companies across various sectors that are adapting their business models and corporate culture to the demands of the digital and interconnected world.

Drawing on his many years of experience, expertise, empathy and perseverance, he supports clients and candidates on the often challenging journey of reconciling their requirements, needs and aspirations. As a result, trusting relationships have developed over the years, through which candidates have sometimes become clients and former clients have become candidates.

Andreas Berger is a member of the BDU, the Federal Association of German Management Consultancies (e.V.).

Mr Andreas Berger has most recently advised on and successfully filled the following positions as part of exclusive consultancy assignments:

  • Head of Marketing and Sales
  • Head of International Sales
  • Country Sales Manager
  • Key Account Manager
  • Head of Logistics
  • Market Management / Branch Management
  • Head of Purchasing
  • Sourcing Manager
  • Head of Merchandise Planning
  • Head of Human Resources and Organisation
  • Head of Finance and Controlling
  • CFO
  • Head of Software Development
  • Head of Technical Product Data Management
  • Senior Online Marketing Manager
  • Business Developer Marketplace
  • Head of Social Content
  • Head of the Institute for Environmental Protection and Building Physics

Many positions were filled several times across different sectors.

Further reference projects are available on request.

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Bernd Erhardt

Bernd Erhardt

Bernd Erhardt

Telephone: +49 (0) 9548 9838660
Mobile: +49 (0) 173 7245243
Email: b.erhardt@senator-partners.de
Industry expertise: Retail & Services, IT & Software, Automation
Functional competence: Sales, senior managers
Area of expertise: Packaging

 

 

„You have to move with the times, otherwise you’ll be left behind.“
This guiding principle shapes Bernd Erhardt’s work – and at the same time illustrates his ability to recognise changes at an early stage, shape them in a targeted manner and implement them consistently.

As a recruitment consultant at SENATOR Partners, Bernd Erhardt brings over 30 years’ experience in sales, marketing and management – a solid foundation for successfully filling even those roles that are considered particularly demanding or challenging.

His sector expertise covers the retail and services sectors, IT and software, automation, mechanical and plant engineering, and medical technology. He has particularly deep roots in the packaging industry, which he has worked with closely for many years. In addition, he possesses extensive expertise in the field of human resources development.

His broad range of industry expertise stems from his many years’ experience as a sales executive in the retail sector. In this role, he supported well-known companies and franchise systems with structured development, day-to-day operations and the effective implementation of sales initiatives. This also gave him a deep understanding of change management – a theme that runs like a common thread through his professional career.

Bernd Erhardt later took over as managing director of a marketing group, specialising in data-driven marketing, online business, IT and CRM systems. Here, too, sales effectiveness, digital processes and sustainable structures were at the heart of his work.

He brings a unique set of skills – rarely found in HR consultancy – gained from his many years„ experience as a sales and leadership trainer and coach. Over the years, he has guided several thousand participants through practical training programmes – always with a close focus on the day-to-day operations of clients and staff. These were not one-off initiatives, but long-term staff development programmes in which he often supported candidates from the application process through to onboarding and into their active roles within the company. A key component of this was the use of aptitude assessment methods, diagnostic workshops and assessment centres. This enabled him to directly observe and evaluate the “before and after’ effect – a valuable experience that he now brings to his work as a consultant.

The broad understanding of the industry that sets him apart today also stems from his more than ten years’ experience as a trainer and management consultant – particularly within small and medium-sized enterprises and family-run businesses. Having worked on over 100 long-term assignments and training programmes, he has gained a deep insight into the cultural characteristics, leadership philosophy and corporate DNA of a wide variety of organisations.

Bernd Erhardt combines extensive experience with clear analysis, professional expertise and human empathy.

 

 

Mr Bernd Erhardt has most recently advised on and successfully filled the following positions as part of exclusive consultancy assignments:

  • Head of Sales
  • Head of Marketing
  • Head of Internal Operations
  • Branch Manager
  • Vice President of Sales
  • Sales Manager
  • Workshop supervisor
  • Head of IT
  • Key Account Manager

Many positions were filled several times across different sectors.

Further reference projects are available on request.

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Andreas-Christoph Hofmann

Andreas-Christoph Hofmann

Andreas Hofmann, Recruitment Consultant

Telephone: +49 (0) 151 122 01 757
Email: a.hofmann@senator-partners.de
Industry expertise: Automotive & E-mobility
Functional competence: Marketing & Sales, Retail & Services, Media
Area of expertise: Brand/Design

 

 

Recognising the challenge before it arises

Andreas-Christoph Hofmann is one of the top executives in the German automotive industry and has not only read about leadership – he has put it into practice for 35 years at leading car manufacturers. As a former senior executive at premium and mainstream brands such as BMW, Mercedes-Benz, Audi, Honda and Hyundai, he has a precise understanding of the demands placed on modern leaders in the automotive sector. His degree in business administration, specialising in marketing, provides a solid foundation for his in-depth understanding of the industry.

A bridge-builder between small and medium-sized enterprises and the automotive industry

Through his long-standing collaboration with medium-sized suppliers, partners and agencies, Mr Hofmann has developed a deep understanding of the specific structures and challenges faced by medium-sized businesses. He understands the interfaces between SMEs and automotive groups from both perspectives and knows exactly which leadership skills are required to operate successfully in this demanding environment.

Proven in practice – at the very highest level

During his 15-year career in senior management at the BMW Group (2002–2017), he held precisely the key roles that are in particularly high demand today: strategy (product strategy for brands), brand positioning (BMW i), product development (BMW, MINI and Rolls-Royce portfolios), communications (global and regional market launch and lifecycle campaigns) and sales (sales promotion measures to drive vehicle sales). He developed sustainable KPI systems for dealer development and managed complex international projects such as the MINI United Festival and the IAA – challenges that many companies face today.

As Vice President of Marketing, Product & PR at Hyundai Motor Europe (from 2017), he demonstrated his flair for forward-thinking strategies with the highly acclaimed „Your turn Elon“ campaign and the spectacular launch of the IONIQ 5 electric vehicle range, during which 3,000 limited-edition vehicles sold out in just 2 minutes. He has first-hand knowledge of the keys to success in digital transformation.

Your benefit: An active network of automotive and agency contacts, and proven recruitment expertise

What sets Andreas Hofmann apart is that he has personally overseen over 250 successful recruitment placements in the automotive industry and actively supported the further development of these candidates. He has an active network of precisely those executives and specialists in the automotive sector who will drive your company forward. His receipt of the Automotive News Europe Autostars Award 2021 demonstrates his ability to transform companies through targeted human resources management – from a price-focused provider to a technology leader.

Immediate solutions based on in-depth understanding of the automotive sector, the agency industry and small and medium-sized enterprises

His close collaboration with leading agencies in strategy, creative and media, as well as with medium-sized companies, has given him unique insights into the automotive industry. He immediately recognises which personalities and skill sets are required to meet the specific challenges arising from the interplay between medium-sized companies and automotive groups. Thanks to his international experience and strong interpersonal skills, he identifies not only the best professionals, but also those who are the best cultural fit for your medium-sized company and who can successfully navigate the structures of the corporate world.

The partner who speaks the language of the automotive industry and communications agencies

Andreas Hofmann is not a theoretical consultant, but a seasoned automotive insider who understands the challenges faced by companies from his own experience, has already successfully resolved them, and has the network to quickly fill the right leadership roles for you – not just to place candidates. He understands the dynamics between SMEs and large corporations and identifies the individuals who can operate successfully within this complex environment.

Andreas-Christoph Hofmann is a partner who takes your HR strategy in the automotive sector to a new level and is specially tailored to the needs of companies in the automotive industry.

 

Mr Andreas-Christoph Hofmann has most recently supported the recruitment process for the following positions and successfully filled them as part of exclusive consultancy assignments:

  • CPO (Chief Product Officer)
  • CMO (Chief Marketing Officer)
  • Head of Product Strategy
  • Head of Competitive Analysis
  • Head of Product Management (Product Range)
  • Head of Lifecycle Management
  • Head of Launch Management
  • Head of PR and Public Relations
  • Corporate and Product Press Spokesperson
  • Head of Brand Strategy
  • Head of Communications Strategy
  • Head of Marketing Planning
  • Head of Brand and Marketing Communications
  • Head of Digital (Web/App/Social Media)
  • Management of communication campaigns
  • Head of Customer Experience (CX)
  • Head of Customer and Market Information
  • Head of Brand Experience and Sponsorship
  • Head of International Pricing
  • Head of Budgeting and Cost Planning
  • Head of Media Planning
  • Head of Retail Marketing
  • Various managerial and specialist roles in operational sales (e.g. regional managers, product specialists, sales representatives)

Many positions were filled several times across different sectors.

Further reference projects are available on request.

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Duygu Uzuner

Duygu Uzuner

Telephone: +49 (0) 228 44 680 680
Mobile: +49 (0) 152 2849 5008
Email: d.uzuner@senator-partners.de
Industry expertise: Games, Trade and services, Media
Functional competence: Human Resources

Ms Uzuner’s enthusiasm for new, rapidly growing and innovative developments in the media sector was further deepened by her studies in media management. The fascination with the deliberate management of information flows and the power of targeted communication not only extends across several generations but continues to grow to this day, evolving into a consumer-driven market with a wide range of potential.

Duygu Uzuner’s affinity for gaming has deliberately led her into the „gaming niche“, which has now become a market in its own right. The industry’s steady growth has been reflected in the evolution from arcade studios to metaverse technologies. This growth can only be further driven forward if the high demand for qualified staff can be met.

Ms Uzuner is keen to take on the challenge of working effectively and successfully in a goal-oriented manner here. Given her many years„ experience as a career coach and over a decade of leadership experience in the “retail and services’ sector, with a focus on HR management, this is a logical step. Her aim is not only to strengthen the retail sector but, above all, the gaming industry, and to successfully support companies in their recruitment efforts.

Ms Uzuner is also looking forward to the integration of the games industry into the cultural and creative sectors, as this will open up innovative, forward-looking and many exciting new opportunities.

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