Andreas-Christoph Hofmann

Andreas-Christoph Hofmann

Andreas Hofmann, Recruitment Consultant

Telephone: +49 (0) 151 122 01 757
Email: a.hofmann@senator-partners.de
Industry expertise: Automotive & E-mobility
Functional competence: Marketing & Sales, Retail & Services, Media
Area of expertise: Brand/Design

 

 

Recognising the challenge before it arises

Andreas-Christoph Hofmann is one of the top executives in the German automotive industry and has not only read about leadership – he has put it into practice for 35 years at leading car manufacturers. As a former senior executive at premium and mainstream brands such as BMW, Mercedes-Benz, Audi, Honda and Hyundai, he has a precise understanding of the demands placed on modern leaders in the automotive sector. His degree in business administration, specialising in marketing, provides a solid foundation for his in-depth understanding of the industry.

A bridge-builder between small and medium-sized enterprises and the automotive industry

Through his long-standing collaboration with medium-sized suppliers, partners and agencies, Mr Hofmann has developed a deep understanding of the specific structures and challenges faced by medium-sized businesses. He understands the interfaces between SMEs and automotive groups from both perspectives and knows exactly which leadership skills are required to operate successfully in this demanding environment.

Proven in practice – at the very highest level

During his 15-year career in senior management at the BMW Group (2002–2017), he held precisely the key roles that are in particularly high demand today: strategy (product strategy for brands), brand positioning (BMW i), product development (BMW, MINI and Rolls-Royce portfolios), communications (global and regional market launch and lifecycle campaigns) and sales (sales promotion measures to drive vehicle sales). He developed sustainable KPI systems for dealer development and managed complex international projects such as the MINI United Festival and the IAA – challenges that many companies face today.

As Vice President of Marketing, Product & PR at Hyundai Motor Europe (from 2017), he demonstrated his flair for forward-thinking strategies with the highly acclaimed „Your turn Elon“ campaign and the spectacular launch of the IONIQ 5 electric vehicle range, during which 3,000 limited-edition vehicles sold out in just 2 minutes. He has first-hand knowledge of the keys to success in digital transformation.

Your benefit: An active network of automotive and agency contacts, and proven recruitment expertise

What sets Andreas Hofmann apart is that he has personally overseen over 250 successful recruitment placements in the automotive industry and actively supported the further development of these candidates. He has an active network of precisely those executives and specialists in the automotive sector who will drive your company forward. His receipt of the Automotive News Europe Autostars Award 2021 demonstrates his ability to transform companies through targeted human resources management – from a price-focused provider to a technology leader.

Immediate solutions based on in-depth understanding of the automotive sector, the agency industry and small and medium-sized enterprises

His close collaboration with leading agencies in strategy, creative and media, as well as with medium-sized companies, has given him unique insights into the automotive industry. He immediately recognises which personalities and skill sets are required to meet the specific challenges arising from the interplay between medium-sized companies and automotive groups. Thanks to his international experience and strong interpersonal skills, he identifies not only the best professionals, but also those who are the best cultural fit for your medium-sized company and who can successfully navigate the structures of the corporate world.

The partner who speaks the language of the automotive industry and communications agencies

Andreas Hofmann is not a theoretical consultant, but a seasoned automotive insider who understands the challenges faced by companies from his own experience, has already successfully resolved them, and has the network to quickly fill the right leadership roles for you – not just to place candidates. He understands the dynamics between SMEs and large corporations and identifies the individuals who can operate successfully within this complex environment.

Andreas-Christoph Hofmann is a partner who takes your HR strategy in the automotive sector to a new level and is specially tailored to the needs of companies in the automotive industry.

 

Mr Andreas-Christoph Hofmann has most recently supported the recruitment process for the following positions and successfully filled them as part of exclusive consultancy assignments:

  • CPO (Chief Product Officer)
  • CMO (Chief Marketing Officer)
  • Head of Product Strategy
  • Head of Competitive Analysis
  • Head of Product Management (Product Range)
  • Head of Lifecycle Management
  • Head of Launch Management
  • Head of PR and Public Relations
  • Corporate and Product Press Spokesperson
  • Head of Brand Strategy
  • Head of Communications Strategy
  • Head of Marketing Planning
  • Head of Brand and Marketing Communications
  • Head of Digital (Web/App/Social Media)
  • Management of communication campaigns
  • Head of Customer Experience (CX)
  • Head of Customer and Market Information
  • Head of Brand Experience and Sponsorship
  • Head of International Pricing
  • Head of Budgeting and Cost Planning
  • Head of Media Planning
  • Head of Retail Marketing
  • Various managerial and specialist roles in operational sales (e.g. regional managers, product specialists, sales representatives)

Many positions were filled several times across different sectors.

Further reference projects are available on request.

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Carsten Janke

Carsten Janke

Janke

 

Mobile: +49 (0) 151 651 51 348
Telephone: +49 (0) 5244 917 9953
Email: c.janke@senator-partners.de
Industry expertise: Food & Beverage Industry, Consumer goods industry
Functional competence: Marketing & Sales, Organisational development

 

 

Carsten Janke, an executive with outstanding strategic acumen and over 30 years’ experience in international companies, is joining the Senator Partners team. Mr Janke possesses in-depth expertise in complex sales structures, corporate transformation processes and sustainable organisational development. His expertise extends in particular to the precise recruitment of candidates for key positions, with a focus on sales, marketing and development – essential for companies undergoing growth or transformation.

His in-depth understanding of the challenges facing the food, drink and consumer goods industries, combined with his extensive networks, enables him to identify forward-thinking leaders and provide significant support to companies in their strategic development. Thanks to his analytical acumen and his keen understanding of corporate cultures, Carsten Janke ensures the sustainable integration of specialists and executives into medium-sized organisations with both local and international focus.

One of Carsten Janke’s key areas of consultancy is the targeted recruitment for key positions. He develops bespoke strategies, identifies potential and oversees the entire selection process with the utmost precision and reliability. In doing so, he relies on scientifically sound aptitude assessment methods that enable an accurate evaluation of professional and personal competencies. This minimises the risk of mis-hires and maximises the strategic effectiveness of every recruitment decision.

His consultancy is based on a clear understanding of values: Professionalism, discretion, in-depth analysis and an uncompromising focus on quality. He combines analytical excellence with entrepreneurial foresight and, as a SENATOR partner, provides HR consultancy on an equal footing – with a genuine understanding of the specific requirements within the respective segments of the food, drinks and consumer goods industries. His extensive industry network, his in-depth methodological expertise and his strategic vision make him a sought-after consultant for companies wishing to actively shape sustainable growth and transformation.

Motto: „Success starts with the right people in the right place.“

 

Mr Carsten Janke has most recently supported the following roles and successfully filled them as part of exclusive consultancy assignments:

 

  • Managing Director, Sales & Marketing / FMCG
  • Head of Sales / Food Ingredients
  • Sales Manager / Food Retail and Discount Stores
  • Sales Manager / Specialist Retail
  • Head of Marketing / Brand
  • Head of Retail and Discount Sales
  • Head of Key Account Management / Discount
  • Head of Product Management
  • Vice President of Sales / Consumer Products
  • Key Account Manager / Private Label Business
  • International Key Account Manager
  • Senior Key Account Manager / Private Label
  • Head of International Sales
  • Head of Internal Sales
  • Head of Organisational Development

Many positions were filled several times across different sectors.

Further reference projects are available on request.

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Dr Andreas H. Maulitz

Dr Andreas H. Maulitz

Andreas Maulitz

Mobile: +49 1515 5696 381
Email: a.maulitz@senator-partners.de
Industry expertise: Chemicals / Pharmaceuticals / Cosmetics, Aviation (airlines), Information Technology & Telecommunications
Functional competence: Research and Development, Information Technology
Area of expertise: IT service providers and systems integrators, Digital Transformation

 

 

 

Dr Andreas H. Maulitz is a recruitment consultant at Senator Partners and sees himself as a strategic partner for entrepreneurs, business owners and experienced executives. His focus is on filling key positions during times of change – with a deep understanding that it is not only professional expertise that counts, but above all cultural fit, personal maturity and results-oriented, entrepreneurial thinking.

Andreas H. Maulitz completed vocational training in the chemical industry, studied chemistry and obtained a PhD in the subject. In 2025, he broadened his knowledge and experience by studying for and successfully completing an „Executive MBA in Digital Transformation“ in Switzerland.

Dr Maulitz brings over two decades of international IT leadership experience from the private sector. In previous roles as Senior Programme Manager, Division Head and Director, he led global transformation programmes, was responsible for IT budgets running into the tens of millions, and managed multicultural teams across Europe, the Middle East and Asia, both in line management and within complex matrix structures. His practical experience in multinational corporations and dynamic growth markets now forms the basis for his expert consultancy – he understands the challenges at decision-maker level from his own hands-on experience.

At Senator Partners, he combines his technological and entrepreneurial perspective with the methodological depth of a firm that has been a leader in aptitude assessment and the recruitment of senior executives for over 30 years. Working in a spirit of trust with owners and management teams, he acts as a catalyst and sparring partner – analytically, discreetly and with a clear eye for the best solution.

Thanks to his contacts and Senator Partners’ excellent network within industry, the SME sector and corporate landscapes, Dr Maulitz opens doors to individuals who cannot be found through the usual channels and secures appointments that stand the test of time. With his combination of analytical acumen, leadership experience and strategic foresight, he is a compelling partner for demanding executive search projects.

In addition to his work in executive search, Dr Andreas Maulitz, as a senior career strategy consultant, advises experienced specialists and executives on the strategic planning of their career development. His focus is on the professional presentation of individual skills and the successful positioning of qualifications and experience in the labour market.

His motto:
Quality, transparency and good communication lead to shared success.

 

 

 

 

Dr Andreas H. Maulitz has most recently advised on and successfully filled the following positions as part of exclusive consultancy assignments:

  • Senior IT Project Manager
  • Regional Manager, Business Operations
  • Regional Head of Master Data Management
  • Senior Business Analyst
  • Regional Head of Sales Operations
  • Regional IT Programme Manager
  • IT Programme Management Officer
  • IT Solution Delivery Manager

Many positions were filled several times across different sectors.

Further reference projects are available on request.

From requesting an appointment to the interview

WOULD YOU LIKE US TO CONTACT YOU?

Please let us know when you would like us to call you back.

Would you like to have an in-depth telephone conversation to analyse your current situation?

Interested?

Send us your enquiry

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Matthias König

Matthias König

King Matthias

Telephone: +49 89 41 41 97-77
Email: m.koenig@senator-partners.de
Area of expertise: Strategy and Organisational Development

 

 

 

Matthias König has more than 25 years’ experience as a managing director and CEO in the manufacturing industry. During this time, he has acquired extensive knowledge and experience in managing business development, performance improvement and turnaround processes, and has successfully applied this expertise. During this time, he has repeatedly made significant contributions to increasing value and securing the long-term viability of companies. For more than 10 years, he has been the owner of the boutique consultancy prodatio consulting.

He gained experience in family-owned companies, publicly listed companies and portfolio companies of private equity firms. He was involved in numerous M&A projects. Alongside the development and implementation of new strategies for markets, products, technologies and locations, securing financing was always a key priority. Through organisational development, the strategies devised and the outcomes of change processes were consolidated and firmly embedded within the companies.

In his operational role, he gained extensive experience in sales, working with national and international key accounts, as well as in strategic and operational marketing. It was often the case that the procedural and structural reorganisation of complex production facilities utilising technologies for processing wood, glass, steel, aluminium, plastics or concrete formed an important basis for success.

Since 2010, Mr König has been working on all aspects of sustainability in the construction industry.

Mr König holds a university degree in Economics and Business Informatics, and studied Business Administration, Marketing, Corporate Management and Controlling whilst working. He is a certified sustainability manager.

In addition to his consultancy work, he serves on advisory boards and regularly publishes articles in specialist media on current management issues. As a business angel, he supports young entrepreneurs in bringing their business ideas to fruition.

 

 

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Bartholomäus Lainer

Telephone: +49 (0) 89 41 41 97 66
Email: b.lainer@senator-partners.de
Area of expertise: Change management

Bartholomäus Ch. Lainer began his professional career as a lecturer at the Training and Development Institute of the Lucerne Commercial Association. His next role in Switzerland was as a project manager in the central executive and HR development department of a retail group comprising manufacturing and service companies.

He has been self-employed since 1995 and, as a change management consultant and trainer, is constantly involved in change projects at the BMW Group.

In 2009, he founded a management consultancy specialising in management development and change management, which provides consultancy and implementation services both within the automotive sector for medium-sized companies and for small and medium-sized enterprises.

For several years now, through his teaching on the Master’s programme in Industrial Engineering at Landshut University of Applied Sciences, he has been combining his practical experience with the latest academic research.

At SENATOR, he supports the Change Management division and, as an expert, acts as the point of contact for planned and ongoing change projects in the areas of corporate strategy, structure and culture.

He draws on his extensive experience gained from numerous projects, starting out as an organisational development consultant, and utilises modern change management tools.


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