Digital strategies create new, often disruptive, business models. People are seeking extraordinary experiences and are increasingly finding them in the digital world. More and more market participants are recognizing this trend and are asking themselves how they can continue to reach, inspire, motivate, and retain their target audience digitally in the future.

In the wake of these developments, new job profiles with diverse requirements have emerged. Marketing today no longer simply means the ability to understand and correctly address customers; it increasingly also requires technical and IT expertise, numeracy and controlling know-how, a deep understanding of different sales channels, and analytically sound creativity in identifying new ways to reach the end consumer. Furthermore, the efficiency and cost-effectiveness of these measures must be ensured over the long term.

Against this backdrop, the demands on specialists and managers are enormous. What's needed are people who combine a clear vision with a high degree of reliability and a desire to shape things.

At our Digital & Online Business Competence Center, we provide comprehensive support in the search and selection of suitable candidates. We know your industry, often from our own management experience. We help you set the right priorities for your company. Benefit from our network.